In her recent webinar, ‘Driving Growth In A Changing Wholesale Market,’ preeminent fashion business consultant Lisa Metcalfe advised brands how to strategize smart post-COVID. Her central message? Thoughtful and measured scaling of operations, based on careful cost-benefit analysis, will carry companies forward in this volatile environment--safely, steadily, and while minimizing risk.
Throughout, Lisa described the essential role technology plays in successful decision-making: once businesses start distributing wholesale, they should adopt a wholesale platform--so the whole team can rely on consolidated data as a single source of truth.
- Quick decisions. The days of waiting for a vacationing colleague to send over that spreadsheet are over. When everyone has central access to key consolidated data, smart decisions can happen on demand.
- Automation. In our current market, sustainable success hinges on full-price sell-through-- and that requires getting product to retail partners on time. Consolidated data powers the automation of order processing, drop/replace and other time-consuming, repetitive tasks--making for accurate, efficient operations.
- Agility. Gut instinct has its place--but not in a brand’s post-pandemic strategy. Consolidating data into key metrics gives brands a bird’s eye view of their business--including full visibility into real-time inventory, order status, drop/replace rates, and the ability to slice and dice all kinds of one-click reports.
- Prediction capabilities. Easy access to sales retrospectives helps brands plan for successful future seasons, and even make for adjustments mid-season. ability to view retrospectives and drop rate reports helps plan for successful seasons
- Smart expansion. Digitization of key data lets brands run tests to gauge market and product appetite for new products or new geographies before jumping full force in the pool.
JOOR’s full-service wholesale platform gives brands the back-office excellence and strategic capabilities they need to grow smart in today’s complex market. Request a demo today.