In the past year, the fashion industry has proven its resilience and also acknowledged the importance of sustainability as critical to our future.
A sustainable fashion industry. Consumers want it, and our planet needs it. But how do brands balance the environmental and ethical demands of a movement so often referred to as ‘slow fashion,’ with consumers’ ever-increasing expectations for speed, personalization, and convenience? Not to mention the intense financial pressures of recovery from the health crisis? Although it might seem counterintuitive, a mainstream sustainable business model can happen. It just requires digital transformation.