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When it comes to fashion, sustainability and digital transformation go hand-in-hand

Posted by JOOR on Tue, Apr 20, '21

A sustainable fashion industry. Consumers want it, and our planet needs it. But how do brands balance the environmental and ethical demands of a movement so often referred to as ‘slow fashion,’ with consumers’ ever-increasing expectations for speed, personalization, and convenience? Not to mention the intense financial pressures of recovery from the health crisis? Although it might seem counterintuitive, a mainstream sustainable business model can happen. It just requires digital transformation.

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Topics: Sustainability

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