In her recent webinar, ‘Driving Growth In A Changing Wholesale Market,’ preeminent fashion business consultant Lisa Metcalfe advised brands how to strategize smart post-COVID. Her central message? Thoughtful and measured scaling of operations, based on careful cost-benefit analysis, will carry companies forward in this volatile environment--safely, steadily, and while minimizing risk.

The post-pandemic market has become fashion’s new frontier: rife with possibility, but also full of changing business dynamics. Coming off a challenging year, how can brands best minimize their risk and set themselves up for success?