In honor of  Hispanic/Latinx Heritage Month, from September 15 to October 15, JOOR is celebrating Spanish and Latinx-owned and operated brands with two exciting Passport shows. Featuring the talents of Spanish and Brazilian-based designers, these shows amplify the brands’ stories and unique perspectives through color, texture, and materials.  

We’re excited to announce that we’ve been working hard to deliver innovative product enhancements for our brands to help ensure a successful fall market. Based on feedback from our customers, we’re introducing a range of improvements designed to help showcase your brand, make new connections, and increase orders.

If a picture is worth a thousand words, a video equates to an entire lexicon—one that can boost your brand and convert sales. While words and imagery can communicate a brand’s heritage, core values, or product details, now more than ever video content has become the preferred means to engage customers and tells a story. In fact, 81% of businesses use video as a marketing tool and 74% of marketers say video has a better return on investment than static imagery.* In recent years, our information consumption has shifted in the digital space, with video content becoming a must-have tool to engage customers, both in B2C and B2B.

MAXIMIZE YOUR STORYTELLING ON JOOR

With JOOR, brands have the opportunity to build out their profile pages to tell a compelling story through words, imagery, and videos. Eye-catching, high-resolution photography is the foundation of a strong brand profile on JOOR. It helps buyers experience the true beauty of the products, digitally. In addition to photography, video offers a rich, dynamic vehicle to showcase products in an entertaining way.

The British are coming—and we are here for it. As part of our slate of virtual JOOR Passport events this year, we are pleased to partner with the UK Department of Trade (DIT) to host UK in Fashion, a curated virtual marketplace showcasing British brands and designers, happening now on JOOR Passport through November 12th.

Workspace is JOOR’s brand new platform designed to streamline the ordering process, utilizing a more intuitive user experience. Collaborate on product orders and have the flexibility of personalizing your order view, budget, and currencies––all in one place.  

As more retailers and brands rely on digitalized tools for assortment buying and feedback, the need for consistent and searchable data has never been more important. JOOR develops the technology that helps to standardize data for all parties, creating greater efficiency and adding valuable insights to decision making. 

The global pandemic has accelerated digital adoption in the fashion industry, with brands and retailers recognizing the benefits of collaborating through a digital platform.  While the predominant way of doing business in Brazil has been rooted in largely manual processes, the country has recognized the need for digital transformation and the opportunity it represents.

Over the course of the past year, the global fashion industry has accelerated its digital adoption. Now as in-person activity returns, a new hybrid business model is emerging - blending the best of physical selling with the efficiency and flexibility of operating virtually. Download the report to see how JOOR brands and buyers are approaching market this season.

Everyone has been yearning for a little post-pandemic makeover, and our retailer homepage is no exception. Based on feedback from our retail partners around the world, we gave this dashboard a major overhaul to create a beautifully designed, easy-to-navigate hub with everything retailers use most right in one place.  Welcome to our new Retail Centre.

The past year resulted in a rapid-fire switch to remote work and digital transactions for many industries, especially fashion and retail. Now with many regions starting to reopen and return to in-person work and travel, companies are asking themselves what the return to normal should look like.